About the founder

I build software that does the boring work.

I am Alex Turetsky. For more than twenty years I have shipped software at scale, for some of the biggest tech companies and for small teams that needed to move fast. Apotropos points all of that at the SNF back office.

Alex Turetsky, founder of Apotropos
Why Apotropos

I went looking at how the back office actually runs.

For the past three years I have built and run a platform for skilled nursing that pulls data straight out of PointClickCare and automates the reporting and manual pulls that ate hours every week. Doing that, I watched the rest of the back office up close. Eligibility, claims, and Medicaid pending, all worked by hand, one resident at a time, and all the first thing to slip when the floor gets busy. That is the work Apotropos exists to take off the desk, starting with the parts that run today.

Track record

Three years in skilled nursing, two decades shipping at scale.

3 yrs

Back-office automation running in skilled nursing, in production

Three years of shipped, running work across facilities in five states: AR and aging, authorization tracking, Medicaid pending follow-up, falls and rehospitalization reporting, immunization and NHSN summaries, CMI and PDPM, ACH file generation, and an executive dashboard the operators actually open. Built on PointClickCare data, delivered a report and an automation at a time.

No. 1

Most downloaded educational developer on Google Play

Intellijoy, the company I co-founded and ran, held the top spot five years running. I presented monetization at Google I/O and advised both Google and Amazon on it.

156

Apps shipped in six months

At Runaway Studios I planned and delivered 156 educational apps in half a year, thirteen times what our closest competitor managed, across four teams. Built and advised for Disney, Microsoft, Barnes and Noble, Leapfrog, and Amazon, including three Alexa skills commissioned directly.

45m → 30s

Fast, reliable systems, long before the apps

I was a software architect on high-volume, low-latency systems: routing logic for US Transportation Command - the joint command at Scott Air Force Base that moves the entire US military - ad controls at web scale, and build pipelines I cut from forty-five minutes to thirty seconds. Making slow, manual things fast is the whole job.

How I work

The method has not changed. The tools have.

Watch how the job is really done. Automate the repetitive parts. Leave the judgment calls to people. Do not break what already works. That is how I have built software the whole time. What is new is that AI agents can finally handle the messy, unstructured back-office work that older automation never could.

Two things that shaped me

Talmud, then Computer Science.

I spent six years studying Talmudic Law before I earned a master's in Computer Science at Johns Hopkins. Both train the same habit: sit with a hard, detailed problem, in the actual text, until it makes sense. A back office fails the way a hard problem fails, with too many open loops and nothing handed off cleanly. Apotropos closes the loops.

Talk to the builder.

No sales team, no handoff to support. If you run SNF buildings and the back office is eating your staff, book a walkthrough and I will map the manual work with you.

Book a walkthrough